Sweet Loren’s

Website Design @ Barrel - View Website

  • UX/UI Design, Design Systems, Email Design

  • Figma, Adobe Photoshop, Klaviyo

Sweet Loren’s is a cookie dough brand, providing gluten-free, dairy-free, non-GMO, peanut/tree nut free, allergen-friendly, and plant-based dough, made only with pure and clean ingredients.

We redesigned their website to provide a more elevated experience for the brand, allowing them to showcase what makes their dough stands out and communicate their mission of healthy living without sacrificing taste.

Time to Indulge

Knowing that retail accounts for over 90% of Sweet Loren’s revenue stream, we integrated a Store Locator page, powered by Destini, to ensure customers can easily find what products and flavors are available near them.

Bridging the Gap Between Retail & Online

Strengthening Retention through Email Marketing

We created personalized email automation flows, built on Klaviyo, including a Welcome flow that educates customers on the founder's story and product benefits.

Driving Engagement & Repeat Purchases with Recipes

As part of a 2024 brand refresh, we reimagined Sweet Loren’s recipe blog into a comprehensive content hub improving product education and simplifying recipe discovery after seeing significant traffic to these pages.

Sweet Loren’s and Barbie™ Collaboration Launch

As part of our ongoing partnership with Sweet Loren's, we supported the launch of their first-ever collaboration with Barbie™ and Mattel in 2025. This partnership aimed to grow Sweet Loren's audience, boost brand awareness, drive retail sales, and reinforce their mission.

We developed a comprehensive strategy for the Barbie™ launch, featuring engaging storytelling on the homepage, a dedicated PDP, a navigation feature, a branded product card badge, and a marketing landing page.