Sen Bright

Personal Project

  • Graphic Design, Branding & Visual Identity

  • Adobe Photoshop, Adobe Illustrator

sen bright is a fruit juice brand, inspired by a play on the Vietnamese word "sen," which means lotus. sen bright's mission is to provide natural nutrition and adding friendliness, playfulness, and warmth that allows consumers to shine bright.

Targeting the Gen Z and Millennial demographic, sen bright captures the feeling of lightness and refreshment of fruit juice in a recyclable carton. With flavors inspired by the fruits of Vietnam, sen bright brings culture and love directly to you.

Kawaii Fruit Juice? Let’s Go!

Brand Guideline

To develop a consistent brand identity, I developed a brand guideline for sen bright that outlines the proper usage of the logo, color palette, typography, and brand imagery. You can find the full brand guideline here :)

Brand Logo

Color Usage

Typography Usage

Character Design

Photography Style

Illustration Style

Brand Applications