Jade House

Personal Project

  • Graphic Design, Branding & Visual Identity

  • Adobe Photoshop, Adobe Illustrator

Jade House is a vegan and cruelty-free skincare and beauty brand that emphasizes simplicity and luxury for the benefit of you skin. Represented by the jade symbolism of harmony, nourishment, and gentleness, we believe in honesty and transparency for your beauty to speak for itself.

Health is Wealth

Brand Guideline

To develop a consistent brand identity, I developed a brand guideline for sen bright that outlines the proper usage of the logo, color palette, typography, and brand imagery. You can find the full brand guideline here :)

Brand Logo

Color Usage

Typography Usage

Photography Style

Illustration Style

Brand Applications